Tuesday, February 26, 2013

GivingFirst Becomes ColoradoGives

By Dana Rinderknecht, Director of Online Giving


What’s in a name? Is it reflective of what we do? Does the name GivingFirst.org really fit our program and all that this program has become to Colorado?

These are questions we at Community First Foundation started thinking about over a year ago as we prepared to refresh and update our website.

We have been slowly expanding our program across the state, but still have a reputation as a Denver-focused program. So, we stepped back and looked at how everything fit together and how it represented what we are doing.

Friday, March 1st, it is with great excitement that we formally announce that we are changing the name of our amazing online giving program to ColoradoGives.org!

ColoradoGives.org truly reflects the local identity of the people served by and engaged with the website. Promoting the charitable opportunities in our state, ColoradoGives.org celebrates the people who have made a difference to the tune of more than $50 million in online donations in nearly six years.

As I have watched GivingFirst.org grow exponentially from the 173 nonprofits profiled in our first year, up to more than 1,250 organizations we have today, I have been humbled to see how Colorado nonprofits have been embraced by generous donors, not just on Colorado Gives Day but year-round. I’m excited to see how these generous donors and others support nonprofits through ColoradoGives.org.

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