ColoradoGives.org

By Vickie Wilson, Vice President of Development, Community First Foundation Colorado Gives Day offers a wonderful opportunity for nonprofit participants to attract new donors. These new relationships can be strengthened and deepened through a focused, intentional stewardship plan. But prepare your plan now, before Colorado Gives Day. Make sure the plan includes the basics: Thank You: Acknowledge gifts in a timely manner and, when possible, personalize your thank you. Use the donor’s name, reference the gift’s purpose and include additional information that helps connect the donor with the work of your organization. Make your thank you is heartfelt and simple.   Mission: Don’t assume that your new donor knows about your organization. Have letter, e-mail and website templates ready for communicating your mission, past successes and future plans. Stories and photos that describe the impact of gifts are particularly effective. If you have a newsletter, make sure your new d...