Skip to main content

Lifespan of a Facebook Post…and More!

 
By Angela Bevacqua
Senior Communications Specialist
Community First Foundation

Did you know that the average lifespan of a Facebook post is 3 hours? Julie Urlaub, a social media enthusiast at Taiga Company, shared this and other interesting stats during our recent Social Media for Social Good webinar for Colorado Gives Day.

Julie was recently voted the 10th most influential sustainability voice on Twitter by The Guardian Sustainable Business, and she has a lot to share about the value and techniques for using social media to raise awareness and build a brand.

Here are some quick takeaways from the webinar:

Twitter
  • The average tweet has a lifespan of 2 hours
  • Posts with links increase engagement by as much as 92%
  • Using hashtags like #cogivesday are a great way to see ALL the conversations about a specific topic—not just the ones posted on your own feed.

Facebook
  • The engagement ratio or “talking about this” metric is more important than your number of “Likes” because it shows that people are actually reacting to your posts. See the webinar to learn how to measure your engagement ratio.
  • Engagement increases by as much as 120% when photos are posted.

Pinterest
  • Pinterest is more likely to convert visitors into purchasers or donors.
  • The largest Pinterest demographic is women and 41% of users have a household income of $50,000+.
  • 80% of activity on Pinterest is re-pinning.
Keep some of these statistics in mind when you think strategically about social media!

Comments

Post a Comment

Popular posts from this blog

Blog 1: Tips on How to Read Form 990

By Angela Bevacqua, Senior Communications Specialist Have you ever been advised to look at a nonprofit’s Form 990 before making a donation? Then you look at it and wonder how to make sense of it all? If you aren’t an accountant or nonprofit administrator, you may avoid the daunting task. On our online giving website ColoradoGives.org, we require nonprofits to provide several documents, including the Form 990 as appropriate, to encourage transparency about their programs and finances. We don’t evaluate nonprofits on the website; we require nonprofits to share information to help donors make informed decisions about giving. I asked Community First Foundation’s finance department to help us interpret this useful document. We will do this in two blogs: Blog 1 shares the basics of Form 990 and Blog 2 delves deeper.  Q: What exactly is the Form 990? Form 990, called the Return of Organizations Exempt From Income Tax, must be filed with the IRS each year by charitable organiza...
1 comment
Read more

Your SOS Certificate of Registration and Sour Milk

It happens; we have all done it: forgotten milk in the fridge that goes bad, expires. If you had milk that was expiring on 6.15.2014, would you continue to drink it on 8.20.2014? You could but it would probably be pretty gross; thus no longer serving its original purpose of being healthy and delicious. As a person who always found the concept of the “renew by” date on the Secretary of State (SOS) Certificate of Registration  for charities and fundraisers a little confusing, it helps me to compare it to this concept of milk expiring. Think of the “ renew by ” date on your Certificate of Registration as an expiration date . If you had milk that expired on 6.15.2014, you would make sure that you bought more milk with an expiration date later than that. Your organization’s SOS Certificate of Registration is pretty similar. If your “renew by” date expired on 6.15.2014, as long as you file an extension with the Secretary of State’s office before then and the “renew by” date on...
2 comments
Read more

Meeting Space Celebrity Sighting: Natalie Portman

Valerie Brown, Meeting Space Administrator I met Natalie Portman in the Community First Foundation Meeting Space yesterday. Natalie Portman (L) and Valerie Brown in the Foundation's free Meeting Space Okay, not the Natalie Portman of Star Wars , V for Vendetta and Black Swan . This Natalie Portman is a top-notch meeting facilitator who was working with a group advancing Mental Health First Aid in Jefferson County. Led by Jefferson Center for Mental Health, the group met in our largest meeting room to discuss training community members on how to identify persons who may benefit from mental health resources. Jefferson Center for Mental Health is one of the dizzying array of nonprofits to have come through our doors since we opened the Meeting Space a year ago! February 2016 saw one meeting lasting four hours with six people. February 2017 saw 37 meetings for a total of 250 hours with 799 people through the door! In fact, in the first year we have hosted 269 mee...
2 comments
Read more