By Angela Bevacqua
This comes as no surprise to us. In fact, our data through GivingFirst.org is showing more dramatic results: donations were up 30% in 2009 over the previous year. We always see a dramatic spike in donations in November and December. Last year was no exception: 58% of online gifts were given during the holiday season. This tells us, as it should you, that this is one of the best times to use limited advertising, promotional dollars and resources to get your word out.
And now on to 2010—where the really good news comes in.
Consistent with a Chronicle of Philanthropy poll that says the early months of 2010 have been stronger than last year, we second that with a resounding, “Yes!” In fact, we have seen a staggering 160% increase from January - May 2010 over the same time last year.
What do we attribute that to? We believe there are many factors…people are feeling more stable economically, online giving is a growing and easy way to give, word-of-mouth about GivingFirst is increasing…we can’t pinpoint any single reason. But we do know, from the comments we receive, that more and more nonprofits appreciate the ability to accept online donations and receive 100% of those gifts, fee-free, through GivingFirst.org.
The growth in online giving shows us that we’re moving in the right direction. You’re moving in the right direction. E-philanthropy is growing and it’s here to stay.
Angela Bevacqua is the communications specialist at Community First Foundation.