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Showing posts from February 3, 2013

Colorado Gives Day Report: Two Key Findings Your Nonprofit Needs to Know

By Angela Bevacqua, Senior Communications Specialist, Community First Foundation

Each year, after Colorado Gives Day, we compile a very comprehensive Report to measure results and learn about Colorado’s online giving patterns. In addition to basic results--like # of donations, donors and participating nonprofits--we measure year-to-year growth, results according to organization type, and more.

Findings from our Report can help you build your online giving strategy. Here are two that should mean something to every nonprofit involved with GivingFirst and Colorado Gives Day:

Key Finding #1:
91% of nonprofits participating in Colorado Gives Day 2012 reported at least one new donor. (According to 84% of surveyed nonprofits.) This means that not only is Colorado Gives Day a way to draw in brand new supporters, but you also need to think about how to retain them.

Draw them in: We know that many people come to GivingFirst.org to learn about nonprofits that align with their interests. Have you lo…