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Showing posts from January 26, 2014

Donor Retention: A Black Hole?

By Lisa Lujan, Online Giving Coordinator, Community First Foundation

Recently, while speaking to a frustrated donor, I was reminded of the incredible importance of communicating with supporters. The donor wished that the nonprofits she gave to were more transparent about the contributions they received and how much they raised at fundraisers.

Although it seems simple, creating positive relationships with donors is very important to donor retention. We’ll be covering this topic in our upcoming webinar, “Nurturing Long Lasting Relationships with Your Donors After Colorado Gives Day,” on February 13 from 9 – 10 a.m.

In the meantime, review these quick, simple tips to ensure that you're treating your donors right and getting off on the right foot with your brand new donors from Colorado Gives Day. Our survey shows that 76% of nonprofits received at least one new donor that day.


Thank them. Perhaps at this point you’re thinking, “Really? This is basic; I already do this.” Well you’re ri…