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Showing posts from July 11, 2010

Do you know how to donate on YOUR Web site?

By Dana Rinderknecht

Can you believe it is almost the end of July? For those of us in the nonprofit world, that means plans are under way for annual campaigns and year-end giving. It is time to get ready for the Giving Season.
Are you ready?
You probably have your direct mail/annual letter campaign designs started. Perhaps you even have it at the printers or even the mail house. Hours have been spent making sure that everything looks just right and that you are sending a message that will resonate with your donors and those who support you and care for your organization (or at least joined your database at one point!). But what happens once that campaign drops and gets into the hands of those supporters?
The Nonprofit Times did a study that found that more and more people are heading to the web for information before they make a donation. In fact, according to their research, 44% of respondents are looking on the Internet, up from 25% just three years ago. So that means your website must…