Wednesday, November 18, 2015

RTMD uses Colorado Gives Day to Launch Cold Weather Campaign

We always enjoy learning about the creative ways nonprofits use Colorado Gives Day as a catalyst to promote their work in the community. As always, we include some of our favorites in the video we create annually to inspire you.

Deborah Jourdan, a Rebuilding Together Metro Denver board member, shared the following about their cold weather campaign:

Weather forecasters are expecting the El NiƱo effect off the West Coast to whip up a snowy winter around Denver. With that in mind, Rebuilding Together Metro Denver is launching a cold weather campaign called the RTMD Shovel Brigade (#RTMDShovelUp) on Colorado Gives Day.

Since 1999, RTMD has been serving low income older adults, those living with disabilities and veteran homeowners by partnering with sponsors and volunteers to provide free health and safety repairs to homes. During the winter, RTMD focuses on repairing and replacing faulty furnaces and water heaters, along with other items that impact health and safety.

This winter RTMD is encouraging people all over the Metro area to join the RTMD Shovel Brigade and help ensure that those who are older, disabled and have served in the military are safe walking outside their homes.

All who donate before, on, or after Colorado Gives Day, will receive a sticker to place on their shovels to show they are part of the Brigade. Like the ALS Ice Bucket challenge, people are then encouraged to post a photo or video of themselves shoveling a community member’s walk, using the hashtag #RTMDShovelUp, and challenging others to do the same.

Money raised will go toward RTMD's furnace and water heater repair and replacement program. In conjunction with this campaign, Keller Williams-DTC has signed up for the Colorado Gives Day Corporate Challenge, aiming for 100 percent participation from their agents, who are also asked to use the hashtags #RTMDShovelUp and #KWDTC on social media.

Does your organization have a clever Colorado Gives Day campaign to share? Let us know at