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Showing posts from December 6, 2015

Colorado Gives Day Is About More Than Numbers

By Marla J. Williams, President & CEO, Community First Foundation Yesterday, along with many of you, we watched the Colorado Gives Day counter track the number of dollars, donations and nonprofits receiving gifts. We updated the total dollars raised every few hours on our Facebook page and applauded as the numbers mounted. As the final hours drew closer, we crossed our fingers—would we beat last year’s numbers? If so, by how much? After donations surpassed our expectations ($26.2 million in donations last year) and we cheered over the final number ($28.4 million raised), we paused to remind ourselves that the success of Colorado Gives Day is measured by more than just a number: Colorado Gives Day is a success because it makes it easy and fun for thousands of donors to make a big difference for hundreds of nonprofits. It’s a success because it mobilizes nonprofits and sparks their creative fundraising. It’s a success because hundreds of nonprofits end the day strong