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Showing posts from February 16, 2014

Don’t Let Them Get Away!

By Angela Bevacqua, Senior Communications Specialist

Now that I’ve got your attention, I’m referring to holding on to your donors. According to our survey, 92 percent of nonprofits reported at least one new donor from Colorado Gives Day*. So what are you doing to cultivate these brand-new supporters?

To share with you some tips and inspiration, we recently put on a webinar called Nurturing Long Lasting Relationship With Your Donors After Colorado Gives Day.

In it we talk about what can be unique about donors who first come to you on Colorado Gives Day. If they are people who didn’t already exist in your database, they probably didn’t hear about you directly from you.

So how did they hear about you? Some possibilities include:
From a friend’s ColoradoGives Fundraising PageBy searching their favorite cause on ColoradoGives.orgFrom a Colorado Gives Day article, news or radio interviewSaw an ad with your logo on itVia social media (Facebook, Twitter) Keep on mind that these people may care …