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Showing posts from July 25, 2010

Create a GivingFirst Profile that Glistens!

By Dana Rinderknecht, GivingFirst Manager
We all hear it over and over again – you need to craft a clear, concise, compelling message about your organization. At the same time, the Internet is overwhelming with the amount of information that you can find, let alone try to digest. I know that when I am searching for information, if I don’t find it immediately, I am on to the next place. If it is really important to me and I think I’m on the right track, I may click a couple more times, but it has to be something I really need or want. My attention span can be that of an infant or a gnat.
So, my nonprofit friends, as you start to work on your GivingFirst profile for the first time, or if you are looking at it again after some time, put on your donor internet-user glasses. Open up your profile or that of an organization you know and click around. What do you look at first? What catches your eye? What do you wish was included? As a donor, the items I tend to look for most often are: number…