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Showing posts from February 5, 2017

The Magic of Marketing

By Kayla Arnesen, Director of Marketing & Strategic Communications

Last December, did you tweet about #COGivesDay? Did you post a yard sign? Did you share a ColoradoGives news story with a friend? If you did, then thank you for being part of Colorado Gives Day’s marketing magic!
Colorado Gives Day is more than just a day, it’s a statewide movement to inspire giving. One of the greatest benefits of being a ColoradoGives nonprofit in December is being able to market your organization as part of the state’s largest day of giving.
At Community First Foundation, the marketing and communications team worked to elevate excitement for Colorado Gives Day to a fever pitch leading up to December 6, 2016. The results were outstanding: generous donors gave $33.8 million to more than 2,000 nonprofits on ColoradoGives.org.
We wanted to share a few fun highlights! Media relations and community outreach from August to December 2016 resulted in: 759 news stories for a total potential reach of 373 …

The Year of Thanking Donors

By Dana Rinderknecht, Director of Online Giving

I spend a great deal of time talking to nonprofits and donors; it is the best part of my job. Telling complete strangers what I do can result in some truly amazing stories about why they donate on Colorado Gives Day. My favorite was the donor who told me she thought it should be a national holiday!
My least favorite thing is to hear from donors who love giving, but then never receive a thank you from the organization. We need to celebrate and appreciate these donors who take the time to go to ColoradoGives.org, search for their favorite nonprofits and make a gift. Community First Foundation sends each donor their receipt, but it is still the responsibility of individual nonprofits to thank these donors. It is the nonprofit’s responsibility to cultivate relationships with donors to turn them into long-term supporters.
As we move into 2017, let’s all set the goal of making this the year of thanking donors. The #GivingTuesday movement has s…