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Showing posts from June 22, 2014

What Does the Donor Say?

By Dana Rinderknecht, Director of Online Giving, Community First Foundation
For several years now, I have been telling people the stories of what we hear from donors. But honestly, it is anecdotal only. We all know that I am not going to hear stories from all of our donors – as much as I would welcome that.
We decided to find out what our donors thought of our messaging and, more importantly, why they donated on Colorado Gives Day. Segmenting out donors who gave to ten or more nonprofits last year on Colorado Gives Day, we sent them ten questions to better understand their experience with the day.
For me, the best question was, “If you plan to give again on Colorado Gives Day this year, do you expect to donate to different nonprofits?” The answers validated for me why I truly love this program and what I do every day.
From those who responded, we heard that 39% expect to give to different nonprofits this year. The reasons included the fact that we keep adding more nonprofits each yea…