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Showing posts from January 31, 2016

Turn a One-Time Colorado Gives Day Donor into a Lifetime Supporter

by Lisa Lujan

Whew! We made it. Colorado Gives Day is over, time to sit back, relax and completely ignore everything having to do with Colorado Gives Day until next year, right?

Not exactly.

In fact, Colorado Gives Day is just the first step in a series of steps towards turning that one-time donor into a lifetime supporter.

Let’s start with the basics. Have you thanked your donors?

This very important relationship-building step is vital to letting donors know how much they’re appreciated (read our Don’t Let them Get Away blog or watch our Nurturing Long Lasting Relationships with Your Donors after Colorado Gives Day webinar, both from 2014).

Keep it personal and remember you’re cultivating a relationship; you wouldn’t send your grandma a form letter if she gave you a card for your birthday, would you? So why do that to your donors? Yes, it’s a little different, but you get the idea.

So now that you’ve done this important first step, what's next?

Well, a great place to start is to a…