Skip to main content

Create a GivingFirst Profile that Glistens!

By Dana Rinderknecht, GivingFirst Manager

We all hear it over and over again – you need to craft a clear, concise, compelling message about your organization. At the same time, the Internet is overwhelming with the amount of information that you can find, let alone try to digest. I know that when I am searching for information, if I don’t find it immediately, I am on to the next place. If it is really important to me and I think I’m on the right track, I may click a couple more times, but it has to be something I really need or want. My attention span can be that of an infant or a gnat.

So, my nonprofit friends, as you start to work on your GivingFirst profile for the first time, or if you are looking at it again after some time, put on your donor internet-user glasses. Open up your profile or that of an organization you know and click around. What do you look at first? What catches your eye? What do you wish was included? As a donor, the items I tend to look for most often are: numbers, pictures and videos, programs, and stories.

For me, numbers are key; I am a CSU math major after all! I like to see financial trends, understanding current events and how they affect your numbers, but if there is something I wonder about it is nice to see explanations. Also, I like to see the numbers you serve, how many lives you have touched.

Then I look at the pictures and the videos. Pictures of the people or animals you’re helping are great. The video needs to be to the point, clever, and ask me to do something. If the video is long, I have clicked on something else on my computer while listening to it or I have moved on to another part of your profile.

The Programs tab is the area where you are really talking about who you serve, what you do, where you are making an impact. But, again, numbers are helpful as are bullets to show the impact you are making in an eye-catching way.

The one thing I see missing over and over again as I read profiles are stories. Tell me about someone your program has influenced. You all have the stories, I have heard them, your donors should have heard them, but have you told the GivingFirst audience? Put a picture that is related to that story – visuals can be a huge motivator to give.

Remember, everyone wants something different, and your GivingFirst profile allows you to cater to individual interests by displaying all of your information in one place, in one common format. It’s information that has been reviewed by Community First Foundation, so that they have an increased level of confidence in you!

With Colorado Gives Day coming soon, this is a great time to get someone who is involved with your organization, but may not know you through and through, to review your information. New board members, employee spouses, or friends all are good to ask for help with this task.

Then your final task is to listen to what they say, look at your profile, and update what makes sense for you.

I look forward to reviewing the information - learning what’s new with current participants and learning all about new ones.


Popular posts from this blog

$36.1 million raised on Colorado Gives Day!

Marla J. Williams, president and CEO, Community First Foundation

Thank you, Colorado!

I appreciate the opportunity to reflect on another year of extraordinary giving. As you know, earlier this week on Colorado Gives Day people from across our state and around the country opened their hearts to give.

Their generosity resulted in $36,129,285 million in donations to 2,309 Colorado nonprofit organizations. This record-breaking amount surpassed last year’s Colorado Gives Day total, which raised an impressive $33.8 million. Since its debut in 2010, Colorado Gives Day has raised more than $181 million for Colorado nonprofits.

One thing is clear: generous donors and the nonprofits that inspire them are the heart of Colorado Gives Day. Although Community First Foundation provides the giving platform, participating nonprofits have taken ownership of this event and spread the word far and wide, which is the main Colorado Gives Day success story.

Through your efforts every year, more and more Co…

Donor-Advised Funds: What You Need to Know Before Colorado Gives Day!

Vickie Wilson, Vice President of Development

Donor-advised funds have rapidly grown into an $8 billion market. As year-end fast approaches, some of your donors may want to consider establishing a fund. Community First Foundation encourages you to learn the facts about how donor-advised funds work and how they can best serve your donors and support your organization.

Donor-advised funds were introduced back in the 1930s as a tool for community foundations to increase philanthropy, but it was not until 1969 that Congress and the IRS legally formalized their structure. By the early 1990’s, commercial providers such as Fidelity Charitable, Schwab Charitable, and Vanguard Charitable had entered the market.  Since then, donor-advised funds have grown in visibility and popularity to become one of the country’s fastest growing philanthropic vehicles.

For community foundations, donor-advised funds serve to engage donors and nurture greater charitable activity in the community. Donor-advised fu…

One for the History Books

Kayla Arnesen, Director of Strategic Communications
August 15th. It is a BigDay.
Plenty of historical events have happened on August 15. In 1947, India became independent from British rule. In 1969, the Woodstock Music & Art Fair opened its doors to participants and spectators. In 1973, US involvement in Vietnam ended. Today, we’re adding one more observance to the list: the redesigned is launched and ready for visitors!
The new, improved giving website is designed to make online giving easier and more fun! Of course, will continue to provide comprehensive, objective and up-to-date information about Colorado nonprofits. But now, it also features fresh photos and graphics, improved functionality and donor-inspired navigation.
If you are a parent or grandparent, get together with the kiddos you care about and visit The website is a kid-friendly component of that connects the next generation of Colorado gi…