Skip to main content

Colorado Gives Day: A Stunning Success! $8.4 Million Raised in One Day

By Dana Rinderknecht, GivingFirst Manager

WOW! How time flies when it is the Giving Season! We are just now coming down from an amazing high, and I thought it would be fun to share some of the information we have gathered and open up a forum where others might share their experiences.

For me, Colorado Gives Day was a renewal in faith in the people of Colorado. For the past three years, I have been talking about the statistics that Colorado Nonprofit Association’s Generosity Project brought to light that said Coloradoans do not give like the average American gives, ranking 38th in overall giving. I have spoken about how I believed can change this statistic by giving the people of Colorado a place to learn about the phenomenal nonprofits operating in their neighborhoods.

On December 8th, you stepped up to the plate and knocked it out of the ball park! 8.4 million dollars! Unbelievable!

For me, it was an amazing 24 hours. Yes, I was up from midnight until midnight. The first call came in at 4:30 in the morning and the last call at 10:30 p.m. There were calls from donors wanting to participate, to help, to be a part of something. We took calls from donors who had never used the Internet to purchase something, but they were going to donate on Dec 8th. One of my co-workers helped a woman who was 84, her husband was 90, and they wanted to support their charity.

It was so much fun to watch the dollars coming in. Mid-morning the website slowed down because there were so many people accessing it. Our amazing partner, CiviCore, monitored traffic to minimize any issues before or as they happened. We wanted to ensure that the donor experience was the best possible and so prior to the day we tested to see potential strains on the system as the load increased. CiviCore told me that with all this testing we would be able to easily do $8 million. They were right!

I loved watching social media – Twitter and Facebook were flying with nonprofits telling their stories. We saw several donors who gave to multiple organizations – one donor tweeted, “It was fun 2. I went with intention of giving to 1 place, just kept adding to my cart!”

The impact on nonprofits has been great to hear – one agency saw 44% new donors, still another had 70% first-time online donors, several witnessed their biggest single fundraising event, and over and over again I heard nonprofits say they met their goal for the year so the rest of the year will be a great start for a new year.

I wish I could say we were still basking in the glow but there is still work to be done. It is a new year and there are many amazing nonprofits that need to become participants on!


Popular posts from this blog

Meeting Space Celebrity Sighting: Natalie Portman

Valerie Brown, Meeting Space Administrator
I met Natalie Portman in the Community First Foundation Meeting Space yesterday.
Okay, not the Natalie Portman of Star Wars, V for Vendetta and Black Swan. This Natalie Portman is a top-notch meeting facilitator who was working with a group advancing Mental Health First Aid in Jefferson County. Led by Jefferson Center for Mental Health, the group met in our largest meeting room to discuss training community members on how to identify persons who may benefit from mental health resources.
Jefferson Center for Mental Health is one of the dizzying array of nonprofits to have come through our doors since we opened the Meeting Space a year ago! February 2016 saw one meeting lasting four hours with six people. February 2017 saw 37 meetings for a total of 250 hours with 799 people through the door! In fact, in the first year we have hosted 269 meetings lasting a total of 1,822 hours and have seen 5,615 people through the door.
These people do the goo…

Making Your List and Checking It Twice: How to Read Nonprofit Profiles for Colorado Gives Day in Five Easy Steps

By Dana Rinderknecht, Director of Online Giving at Community First Foundation
Colorado Gives Day is coming! Once again it is time to make your list and, like Santa, check it twice!
As you craft your list, the wonderful thing about, the online giving platform for Colorado Gives Day, is that you can learn more about the nonprofits you already support as well as others you didn’t realize were out there doing good work. This year we have more than 2,000 nonprofits from all over the state of Colorado participating.
You might ask yourself, “What can I learn about these nonprofits?” and, “Where do I start?”
Go to and search. You can search by name, cause, or location. For instance, if you want to find out which nonprofits are working in your neighborhood, type in your zip code and press “Go.”When you see one you like, click “Learn More” on the widget to view the profile. The first tab is an overview of the program, starting with pictures and videos. It gives…

The Real People Behind the Scenes

Meet the Online Giving Team
Ever wonder what’s happening behind the scenes on Colorado Gives Day? Answering questions, processing donations and communicating progress is an all-hands-on-deck affair at Community First Foundation, but there are three staff members who really keep the wheels turning, today and every day. Meet the online giving team!
Meet Dana Rinderknecht, director of online giving Q. What’s your role on the team? A. I raise awareness of the program and keep it moving forward with exciting new ideas like
Q. What’s the coolest thing about most people don’t know? A. That you can set up ongoing, regular donations to your favorite nonprofit to support them year-round. This gives them funds they can rely on and helps you spread out your cost.
Q. What are your personal charitable passions? A. For me, it’s about making the world a better place.
Q. What are you most looking forward to doing the day after ColoradoGives Day – …