Thursday, May 19, 2011

Fundraising Pages put the FUN in raising money for your favorite nonprofit!

By Dana Rinderknecht, GivingFirst Manager

Have you ever been so touched by a nonprofit organization that you wanted to tell everyone you know about their amazing work? Have you ever wondered how you could impact the nonprofit that is closest to your heart? Well, have I got an idea for you!

Recently we introduced Fundraising Pages on GivingFirst.org. What is a Fundraising Page, you ask? This is an opportunity for you to raise money for your favorite charity. Sometimes there's only so much good you can do by yourself. That's why we've made it easy for you to raise money for your favorite charity. By creating a personalized fundraising page on GivingFirst, you can enlist all of the people you're connected with to support your cause.

The example I always give is let’s suppose I decide to run a marathon – such as the Colfax Marathon in Denver. Since this is a huge commitment for me and something I would want everyone I know to know about and to support me in my endeavor, I would like to use it to raise money for my favorite charity. I can go to GivingFirst.org, find that charity and click on the "Fundraise Now" yellow button.

The next part is really the easy part, as I enter the information about my campaign. This is where I can explain why I am doing this and why I want to raise money for this particular agency. I can also upload a photo or two of me training, perhaps a video of me volunteering with the agency or talking about them, and I can customize the URL (web page address) for direct access. Then I just share the link to my page and watch the money roll in! Did I say there is a great thermometer showing the progress towards my goal?

With the Colfax Marathon in early May, we have seen great success so far with Fundraising Pages. But they are not just for extreme athletes! These could be used to raise money for nonprofits on special occasions such as birthdays, weddings, or retirements. They can also be used to support a specific purpose or need of a nonprofit, such as building a playground, buying a new refrigerator, or a matching grant opportunity. The limit is really your imagination! I for one am looking to see what new ways people have for Fundraising Pages.

Can you even imagine how they could be used for the next Colorado Gives Day?

• To learn more, visit the Fundraising Information page on GivingFirst.org
• Check out this sample Fundraising Page benefiting Family Tree
• To see if a specific charity has any Fundraising Pages, review the Overview tab of its profile.

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