Skip to main content

Your Profile: Look & Sound Great Online

By Angela Bevacqua, Senior Communications Specialist, Community First Foundation

Time to Update
During open enrollment each year—from March to August—we remind nonprofits featured on (formerly that it’s time to update their profiles. We ask you to do this annually so donors know that the info shared on the site is current and reliable. And we have a handy dandy guide to help you know what to update, along with suggestions on when to do it. Required updates include noting changes to your management, financials, and programs.

Content & Presentation: Both are Important
Short, concise appeal.
Content is the meat-and-potatoes of your ColoradoGives profile, but presentation is important, too. Many people come to to “shop” for a nonprofit to support, especially on Colorado Gives Day. Your profile is like a digital brochure; you need to give it the same amount of attention you’d give a printed piece. Here are some tips for both sounding good and looking good online:

  1. Write a compelling “appeal” The appeal is a short summary (Up to 30 words or 200 characters with spaces) of your organization. It appears in several places: 1) in the ColoradoGives home page when you get a donation, 2) in search results, 3) in the checkout cart, and 4) on your profile page. Make your appeal short, concise, and interesting. Avoid jargon and too much detail. After you write your appeal, look at it in the various locations. How does it sound? How does it look? Please note that if your copy is too long, it will not lay out well. If you don’t write an appeal, your mission statement is the default.
  2. Upload your logo Posting your logo will help donors quickly recognize your organization in search listings. It also reinforces your brand. When you upload a logo, it appears hand-in-hand with your appeal on the home page, search pages, checkout pages and, of course, your profile. If you don't upload a logo, the space will be blank. Here’s what the search feature looks like when an organization doesn’t include a logo (we’ve blocked out the organization’s name, but you get the idea).
  3. Upload some great photos and video After your logo, the next most visible item on your profile page is the photo and video section. Draw people in with interesting pictures and video if you have them (and make sure you have necessary permissions). Those that help illustrate your organization’s story will be the most appealing to your donors. Crop out distracting backgrounds in your photos and focus in on faces. If you don’t have photos, consider sharing some “selling points” such as facts about how many people you have helped.
  4. Background, Impact and Needs Statements This section of your profile gives you a chance to tell your story. Make it interesting. You are not writing a grant proposal, so use more narrative to draw people in. Put yourself in the mind of a prospective donor. What do they want to learn about you? What will they find interesting and relevant? Focus on your best achievements. Ask your board members, a new employee, or someone who doesn’t know anything about your organization’s work to give you feedback. Ask them if they understand what you do, if the writing and photos pique their interest, and what impression they are left with. 
Good luck!
Who am I? What happens when you don't upload a logo.

Great photos draw people in.


Popular posts from this blog

$36.1 million raised on Colorado Gives Day!

Marla J. Williams, president and CEO, Community First Foundation

Thank you, Colorado!

I appreciate the opportunity to reflect on another year of extraordinary giving. As you know, earlier this week on Colorado Gives Day people from across our state and around the country opened their hearts to give.

Their generosity resulted in $36,129,285 million in donations to 2,309 Colorado nonprofit organizations. This record-breaking amount surpassed last year’s Colorado Gives Day total, which raised an impressive $33.8 million. Since its debut in 2010, Colorado Gives Day has raised more than $181 million for Colorado nonprofits.

One thing is clear: generous donors and the nonprofits that inspire them are the heart of Colorado Gives Day. Although Community First Foundation provides the giving platform, participating nonprofits have taken ownership of this event and spread the word far and wide, which is the main Colorado Gives Day success story.

Through your efforts every year, more and more Co…

One for the History Books

Kayla Arnesen, Director of Strategic Communications
August 15th. It is a BigDay.
Plenty of historical events have happened on August 15. In 1947, India became independent from British rule. In 1969, the Woodstock Music & Art Fair opened its doors to participants and spectators. In 1973, US involvement in Vietnam ended. Today, we’re adding one more observance to the list: the redesigned is launched and ready for visitors!
The new, improved giving website is designed to make online giving easier and more fun! Of course, will continue to provide comprehensive, objective and up-to-date information about Colorado nonprofits. But now, it also features fresh photos and graphics, improved functionality and donor-inspired navigation.
If you are a parent or grandparent, get together with the kiddos you care about and visit The website is a kid-friendly component of that connects the next generation of Colorado gi…

Donor-Advised Funds: What You Need to Know Before Colorado Gives Day!

Vickie Wilson, Vice President of Development

Donor-advised funds have rapidly grown into an $8 billion market. As year-end fast approaches, some of your donors may want to consider establishing a fund. Community First Foundation encourages you to learn the facts about how donor-advised funds work and how they can best serve your donors and support your organization.

Donor-advised funds were introduced back in the 1930s as a tool for community foundations to increase philanthropy, but it was not until 1969 that Congress and the IRS legally formalized their structure. By the early 1990’s, commercial providers such as Fidelity Charitable, Schwab Charitable, and Vanguard Charitable had entered the market.  Since then, donor-advised funds have grown in visibility and popularity to become one of the country’s fastest growing philanthropic vehicles.

For community foundations, donor-advised funds serve to engage donors and nurture greater charitable activity in the community. Donor-advised fu…