Skip to main content

Lifespan of a Facebook Post…and More!

 
By Angela Bevacqua
Senior Communications Specialist
Community First Foundation

Did you know that the average lifespan of a Facebook post is 3 hours? Julie Urlaub, a social media enthusiast at Taiga Company, shared this and other interesting stats during our recent Social Media for Social Good webinar for Colorado Gives Day.

Julie was recently voted the 10th most influential sustainability voice on Twitter by The Guardian Sustainable Business, and she has a lot to share about the value and techniques for using social media to raise awareness and build a brand.

Here are some quick takeaways from the webinar:

Twitter
  • The average tweet has a lifespan of 2 hours
  • Posts with links increase engagement by as much as 92%
  • Using hashtags like #cogivesday are a great way to see ALL the conversations about a specific topic—not just the ones posted on your own feed.

Facebook
  • The engagement ratio or “talking about this” metric is more important than your number of “Likes” because it shows that people are actually reacting to your posts. See the webinar to learn how to measure your engagement ratio.
  • Engagement increases by as much as 120% when photos are posted.

Pinterest
  • Pinterest is more likely to convert visitors into purchasers or donors.
  • The largest Pinterest demographic is women and 41% of users have a household income of $50,000+.
  • 80% of activity on Pinterest is re-pinning.
Keep some of these statistics in mind when you think strategically about social media!

Comments

Popular posts from this blog

Meeting Space Celebrity Sighting: Natalie Portman

Valerie Brown, Meeting Space Administrator
I met Natalie Portman in the Community First Foundation Meeting Space yesterday.
Okay, not the Natalie Portman of Star Wars, V for Vendetta and Black Swan. This Natalie Portman is a top-notch meeting facilitator who was working with a group advancing Mental Health First Aid in Jefferson County. Led by Jefferson Center for Mental Health, the group met in our largest meeting room to discuss training community members on how to identify persons who may benefit from mental health resources.
Jefferson Center for Mental Health is one of the dizzying array of nonprofits to have come through our doors since we opened the Meeting Space a year ago! February 2016 saw one meeting lasting four hours with six people. February 2017 saw 37 meetings for a total of 250 hours with 799 people through the door! In fact, in the first year we have hosted 269 meetings lasting a total of 1,822 hours and have seen 5,615 people through the door.
These people do the goo…

Making Your List and Checking It Twice: How to Read Nonprofit Profiles for Colorado Gives Day in Five Easy Steps

By Dana Rinderknecht, Director of Online Giving at Community First Foundation
Colorado Gives Day is coming! Once again it is time to make your list and, like Santa, check it twice!
As you craft your list, the wonderful thing about ColoradoGives.org, the online giving platform for Colorado Gives Day, is that you can learn more about the nonprofits you already support as well as others you didn’t realize were out there doing good work. This year we have more than 2,000 nonprofits from all over the state of Colorado participating.
You might ask yourself, “What can I learn about these nonprofits?” and, “Where do I start?”
Go to ColoradoGives.org and search. You can search by name, cause, or location. For instance, if you want to find out which nonprofits are working in your neighborhood, type in your zip code and press “Go.”When you see one you like, click “Learn More” on the widget to view the profile. The first tab is an overview of the program, starting with pictures and videos. It gives…

The Real People Behind the Scenes

Meet the Online Giving Team
Ever wonder what’s happening behind the scenes on Colorado Gives Day? Answering questions, processing donations and communicating progress is an all-hands-on-deck affair at Community First Foundation, but there are three staff members who really keep the ColoradoGives.org wheels turning, today and every day. Meet the online giving team!
Meet Dana Rinderknecht, director of online giving Q. What’s your role on the team? A. I raise awareness of the program and keep it moving forward with exciting new ideas like KidsforColoradoGives.org.
Q. What’s the coolest thing about ColoradoGives.org most people don’t know? A. That you can set up ongoing, regular donations to your favorite nonprofit to support them year-round. This gives them funds they can rely on and helps you spread out your cost.
Q. What are your personal charitable passions? A. For me, it’s about making the world a better place.
Q. What are you most looking forward to doing the day after ColoradoGives Day – …