Skip to main content

Turn a One-Time Colorado Gives Day Donor into a Lifetime Supporter

by Lisa Lujan

Whew! We made it. Colorado Gives Day is over, time to sit back, relax and completely ignore everything having to do with Colorado Gives Day until next year, right?

Not exactly.

In fact, Colorado Gives Day is just the first step in a series of steps towards turning that one-time donor into a lifetime supporter.

Let’s start with the basics. Have you thanked your donors?

Image result for free thank you clipartThis very important relationship-building step is vital to letting donors know how much they’re appreciated (read our Don’t Let them Get Away blog or watch our Nurturing Long Lasting Relationships with Your Donors after Colorado Gives Day webinar, both from 2014).

Keep it personal and remember you’re cultivating a relationship; you wouldn’t send your grandma a form letter if she gave you a card for your birthday, would you? So why do that to your donors? Yes, it’s a little different, but you get the idea.


So now that you’ve done this important first step, what's next?

Well, a great place to start is to ask donors who scheduled their gift to your organization on Colorado Gives Day to become recurring donors. These donors already have an account on ColoradoGives.org that they created in order to schedule a donation in advance for Colorado Gives Day. This means that creating a recurring donation is easy to do through their account, a fact you can emphasize in your “ask.”
more-please-vizsla
Most nonprofits operate 365 (366 this year!) days a year and so does ColordaoGives.org. So why not take advantage of that by asking one-time donors to become recurring donors? Whether that be emphasizing a story about a time that recurring donations had a significant impact at your organization or explaining how recurring donations are used on a daily basis, don’t let this opportunity to engage your donors pass you by.

Comments

Popular posts from this blog

Meeting Space Celebrity Sighting: Natalie Portman

Valerie Brown, Meeting Space Administrator
I met Natalie Portman in the Community First Foundation Meeting Space yesterday.
Okay, not the Natalie Portman of Star Wars, V for Vendetta and Black Swan. This Natalie Portman is a top-notch meeting facilitator who was working with a group advancing Mental Health First Aid in Jefferson County. Led by Jefferson Center for Mental Health, the group met in our largest meeting room to discuss training community members on how to identify persons who may benefit from mental health resources.
Jefferson Center for Mental Health is one of the dizzying array of nonprofits to have come through our doors since we opened the Meeting Space a year ago! February 2016 saw one meeting lasting four hours with six people. February 2017 saw 37 meetings for a total of 250 hours with 799 people through the door! In fact, in the first year we have hosted 269 meetings lasting a total of 1,822 hours and have seen 5,615 people through the door.
These people do the goo…

Making Your List and Checking It Twice: How to Read Nonprofit Profiles for Colorado Gives Day in Five Easy Steps

By Dana Rinderknecht, Director of Online Giving at Community First Foundation
Colorado Gives Day is coming! Once again it is time to make your list and, like Santa, check it twice!
As you craft your list, the wonderful thing about ColoradoGives.org, the online giving platform for Colorado Gives Day, is that you can learn more about the nonprofits you already support as well as others you didn’t realize were out there doing good work. This year we have more than 2,000 nonprofits from all over the state of Colorado participating.
You might ask yourself, “What can I learn about these nonprofits?” and, “Where do I start?”
Go to ColoradoGives.org and search. You can search by name, cause, or location. For instance, if you want to find out which nonprofits are working in your neighborhood, type in your zip code and press “Go.”When you see one you like, click “Learn More” on the widget to view the profile. The first tab is an overview of the program, starting with pictures and videos. It gives…

The Real People Behind the Scenes

Meet the Online Giving Team
Ever wonder what’s happening behind the scenes on Colorado Gives Day? Answering questions, processing donations and communicating progress is an all-hands-on-deck affair at Community First Foundation, but there are three staff members who really keep the ColoradoGives.org wheels turning, today and every day. Meet the online giving team!
Meet Dana Rinderknecht, director of online giving Q. What’s your role on the team? A. I raise awareness of the program and keep it moving forward with exciting new ideas like KidsforColoradoGives.org.
Q. What’s the coolest thing about ColoradoGives.org most people don’t know? A. That you can set up ongoing, regular donations to your favorite nonprofit to support them year-round. This gives them funds they can rely on and helps you spread out your cost.
Q. What are your personal charitable passions? A. For me, it’s about making the world a better place.
Q. What are you most looking forward to doing the day after ColoradoGives Day – …