To expand upon the discussion of retaining your new Colorado Gives Day donors, this week we are featuring excerpts from a blog by Director of Resource Development Christy Bergman and Marketing & Business Development Associate Ali Brieske from JVA.
JVA provides social enterprises, nonprofits and government agencies with the tools and resources they need to succeed, sustain and scale.
Now that we have these new donors, how do we keep them?
How do you start building stewardship or donor retention into your work, then?
The first step is to assess your current donors. Who are they? How did they come to you? What do they have in common? And then, what makes them happy? What have you heard from them that keeps them coming back, and how are you ultimately fulfilling their wishes and communicating with them? Thoroughly assess what you’re already doing.
- Create specific stewardship activities for each giving level. For example, major donors get a “thank you” call within 24 hours of a gift, a personal e-mail accompanying every monthly newsletter, a personal note on all event invitations, and so forth. Do this for all of your giving levels and coordinate these activities with whatever donor benefits and recognition you’re awarding at the same levels.
- Build these activities into your calendar. This way you do not have to think about them all the time. The more you plan time for your stewardship activities, the easier it will be to schedule time to do it. Don’t underestimate just how special and valuable it is for your donors to hear from you unexpectedly and thoughtfully.
: We like to say that “fundraising is everybody’s business.” This is so true when discussing the ongoing work of thanking, recognizing and communicating with donors. It has to be embedded into the culture of your organization and expected of everyone from the front office to the board.
First, you have to establish the structure, process and policies around saying thank you to those who make your work possible. Then, it is about giving your staff and board tools and supporting roles within this work.
Here are other simple steps:
Thanks for these insider tips, Christy.
Find the original blog here.