Skip to main content

The Magic of Marketing

By Kayla Arnesen, Director of Marketing & Strategic Communications

Last December, did you tweet about #COGivesDay? Did you post a yard sign? Did you share a ColoradoGives news story with a friend? If you did, then thank you for being part of Colorado Gives Day’s marketing magic!

Colorado Gives Day is more than just a day, it’s a statewide movement to inspire giving. One of the greatest benefits of being a ColoradoGives nonprofit in December is being able to market your organization as part of the state’s largest day of giving.

At Community First Foundation, the marketing and communications team worked to elevate excitement for Colorado Gives Day to a fever pitch leading up to December 6, 2016. The results were outstanding: generous donors gave $33.8 million to more than 2,000 nonprofits on ColoradoGives.org.

We wanted to share a few fun highlights! Media relations and community outreach from August to December 2016 resulted in:
  • 759 news stories for a total potential reach of 373 million individuals. 
  • Colorado Gives Day trended locally on Twitter for most of the day. In the morning, #ColoradoGivesDay was the top trend in the Denver region. In the afternoon, #COGives was the trending hashtag. 
  • 657 users visited the ColoradoGives blog 880 times. These users generated 1,397 total website page views (947 unique page views).
  • 500 Colorado Gives Day yard signs were posted across the Front Range.
  • A sponsor-produced 30-second video was shown on 182 screens at 23 movie theaters across Colorado. Total impressions, based on average attendance, is 264,999.
  • The in-kind value of media sponsorships totaled $446,111. Sponsors included KUSA-TV (Denver NBC affiliate), 5280 (Denver’s premier lifestyle magazine), two public television stations, Univision Denver, iHeartMedia (owner of eight radio stations), Comcast cable, Outdoor Promotions of Colorado (bus shelters) and Mile High Outdoor Advertising (electronic billboards).

Colorado Gives Day has changed the giving landscape in Colorado. The numbers show overwhelming support for Colorado nonprofits and the important work they do to make our lives better.
Bus shelter in Jefferson County; yard sign; results posted in Times Square


[1] Numbers calculated using Meltwater, a media intelligence company that provides media monitoring services. Meltwater.com


Comments

Popular posts from this blog

One for the History Books

Kayla Arnesen, Director of Strategic Communications
August 15th. It is a BigDay.
Plenty of historical events have happened on August 15. In 1947, India became independent from British rule. In 1969, the Woodstock Music & Art Fair opened its doors to participants and spectators. In 1973, US involvement in Vietnam ended. Today, we’re adding one more observance to the list: the redesigned ColoradoGives.org is launched and ready for visitors!
The new, improved giving website is designed to make online giving easier and more fun! Of course, ColoradoGives.org will continue to provide comprehensive, objective and up-to-date information about Colorado nonprofits. But now, it also features fresh photos and graphics, improved functionality and donor-inspired navigation.
If you are a parent or grandparent, get together with the kiddos you care about and visit KidsforColoradoGives.org. The website is a kid-friendly component of ColoradoGives.org that connects the next generation of Colorado gi…

Donor-Advised Funds: What You Need to Know Before Colorado Gives Day!

Vickie Wilson, Vice President of Development

Donor-advised funds have rapidly grown into an $8 billion market. As year-end fast approaches, some of your donors may want to consider establishing a fund. Community First Foundation encourages you to learn the facts about how donor-advised funds work and how they can best serve your donors and support your organization.

Donor-advised funds were introduced back in the 1930s as a tool for community foundations to increase philanthropy, but it was not until 1969 that Congress and the IRS legally formalized their structure. By the early 1990’s, commercial providers such as Fidelity Charitable, Schwab Charitable, and Vanguard Charitable had entered the market.  Since then, donor-advised funds have grown in visibility and popularity to become one of the country’s fastest growing philanthropic vehicles.

For community foundations, donor-advised funds serve to engage donors and nurture greater charitable activity in the community. Donor-advised fu…

$36.1 million raised on Colorado Gives Day!

Marla J. Williams, president and CEO, Community First Foundation

Thank you, Colorado!

I appreciate the opportunity to reflect on another year of extraordinary giving. As you know, earlier this week on Colorado Gives Day people from across our state and around the country opened their hearts to give.

Their generosity resulted in $36,129,285 million in donations to 2,309 Colorado nonprofit organizations. This record-breaking amount surpassed last year’s Colorado Gives Day total, which raised an impressive $33.8 million. Since its debut in 2010, Colorado Gives Day has raised more than $181 million for Colorado nonprofits.

One thing is clear: generous donors and the nonprofits that inspire them are the heart of Colorado Gives Day. Although Community First Foundation provides the giving platform, participating nonprofits have taken ownership of this event and spread the word far and wide, which is the main Colorado Gives Day success story.

Through your efforts every year, more and more Co…